With this Privacy Policy, we, PRIVUS AG (hereinafter referred to as the “Company”), describe how we collect and further process personal data. This Privacy Policy is not necessarily a comprehensive description of our data processing.
In this Privacy Policy, the term “personal data” refers to all information that identifies a specific or identifiable natural person (data subject) or could reasonably be used to identify a natural person.
If you provide us with personal data of other persons (e.g., family members, work colleagues), please ensure that the persons concerned are aware of this Privacy Policy and only provide us with their data if you are authorized to do so and if this personal data is correct.
This Privacy Policy is in accordance with the EU General Data Protection Regulation (“GDPR”) and the Swiss Federal Act on Data Protection (“FADP”). However, the application of these laws depends on the individual case.
The “Controller” of data processing as described in this Privacy Policy (i.e., the responsible person) is:
If you have any questions regarding the processing of your personal data or other data protection concerns, you can contact us using these contact details.
We use the collected data primarily to conclude and fulfill contracts with our clients and business partners, particularly in connection with the provision of financial services and the procurement of products and services from our suppliers and subcontractors, as well as to comply with domestic and foreign legal obligations.
Furthermore, we may process personal data in accordance with applicable law and where appropriate for the following purposes, such as:
We primarily process personal data that we receive from our clients and other business partners as well as other individuals in the context of our business relationships with them or that we collect from users when operating our websites, apps, and other applications.
To the extent permitted, we obtain certain personal data from publicly accessible sources (e.g., debt collection registers, land registers, commercial registers, press, internet), from authorities, or other third parties (such as custodian banks). Apart from the data you provided to us directly, the categories of data we receive about you from third parties include, but are not limited to, information from public registers, data received in connection with administrative or court proceedings, information regarding your professional role and activities (e.g., to conclude and perform contracts with your employer), information about you in correspondence and discussions with third parties, information about you given to us by people associated with you (family members, consultants, legal representatives, etc.) to conclude or process contracts with you or with your involvement (e.g., powers of attorney), information regarding legal regulations such as anti-money laundering, bank details, information about you found in the media or on the internet (insofar as indicated in the specific case, e.g., in connection with job applications, media reports, marketing/sales, etc.), your address and any interests and other socio-demographic data (for marketing purposes), data in connection with your use of our websites (e.g., IP address, MAC address of your smartphone or computer, information about your device and settings, cookies, date and time of your visit, pages and content accessed, applications used, referring website, localization data).
In principle, we retain this data for 12 months after the purpose of processing has ended. This period may be longer if required for evidentiary reasons or to comply with legal or contractual requirements.
D. Cookies / Tracking and Other Relevant Information Regarding the Use of Our Website
When you visit our website, your user-specific data (e.g., IP address, web browser, operating system) and technical data (e.g., URLs of accessed pages, execution of a search query) are collected and evaluated anonymously. The mentioned data is collected and processed for purposes of system security and stability, error and performance analysis, as well as for internal statistical purposes, enabling us to optimize our website. When subscribing to our content or submitting a contact form/client login, we process the data required to provide the requested service. Depending on the service, the following data may be processed: email address, first name, last name, salutation, full address, subject, and message.
When you contact us via the contact form, by email, telephone, or letter, or via other means of communication, we collect the data exchanged between you and us, including your contact details and the metadata of the communication. If we record or listen to telephone conversations or video conferences, e.g., for training and quality assurance purposes, we will inform you of this. Such recordings may only be made and used in accordance with our internal policies and legal regulations. In principle, we retain this data for 12 months from the last exchange with you. This period may be longer if required for evidentiary reasons, to comply with legal or contractual requirements, or for technical reasons. Emails in personal mailboxes and written correspondence are generally kept for at least 10 years.
In some cases, we use “cookies” to tailor our offering as precisely as possible to your needs. Cookies are small files that cannot perform any actions on their own and are stored on your computer or mobile device when you visit or use one of our websites. Cookies store specific settings via your browser and data related to the exchange with the website via your browser. When a cookie is activated, an identification number can be assigned to it that identifies your browser and allows the information contained in the cookie to be used. There are basically two different types of cookies: temporary cookies and permanent cookies. We use temporary cookies that are automatically deleted from your mobile device or computer after the browser session ends. We also use permanent cookies to store user settings (e.g., language, auto-login). Notwithstanding the above, you can configure your browser to reject cookies, store them only for one session, or delete them prematurely. Most browsers are preset to accept cookies. If you block cookies, it is possible that certain functions (such as language settings) will no longer be available to you. By continuing to use our website and/or consenting to this Privacy Policy, you agree that we may store cookies and thus collect, store, and use personal usage data even after the browser session has ended (“permanent cookies”). You can object to this at any time by changing your browser’s default setting to reject (third-party) cookies.
With the aim and intention of designing our website to meet needs and continuously optimizing it, we may use Google Analytics or similar services on our website. These are services provided by third parties that may be located in any country in the world (in the case of Google Analytics, Google Ireland Ltd. (based in Ireland), Google Ireland uses Google LLC (based in the USA) as a sub-processor (both “Google”), www.google.com) and that allow us to measure and evaluate the use of our website (on an anonymized basis). Permanent cookies set by the service provider are used for this purpose. We have configured the service so that the IP addresses of visitors from Google in Europe are truncated before being forwarded to the USA and can then no longer be traced back. We have turned off the “Data Sharing” option and the “Signals” option. Although we can assume that the information we share with Google does not constitute personal data for Google, it may be possible for Google to draw conclusions about the identity of visitors from the collected data, create personal profiles, and link this data with the Google accounts of these individuals for its own purposes. If you have registered with the service provider, the service provider also knows your identity. In this case, the processing of your personal data by the service provider takes place in accordance with its data protection regulations. The service provider only provides us with data on the use of the respective website (but no personal information about you). Tools, programs, and instruments we use in the context of analyzing web behavior include, among others, Google Analytics and MailChimp. The information generated by cookies about your use of this website (including your IP address) is generally transmitted to a Google server in the USA and stored there. Google will use this information to evaluate the use of the website, to compile reports on website activities for us as website operators, and to provide other services related to website use and internet use. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Furthermore, we use plug-ins from social networks such as LinkedIn, Facebook, X (formerly Twitter), or Instagram on our website. This is visible to you (typically via the respective icons). We have configured these elements to be disabled by default. If you activate them (by clicking), the operators of the respective social networks can detect that you are on our website and from which page you are accessing it, and can use this information for their own purposes. This processing of your personal data is the responsibility of the respective operator and is carried out in accordance with their data protection regulations. We do not receive any information about you from the respective operators.
In the context of our business activities and in accordance with the purposes of data processing set out above, we may transfer data to third parties insofar as such a transfer is permitted and we deem it appropriate for them to process the data for us or, where applicable, for their own purposes. In particular, the following categories of recipients may be concerned:
Some recipients are located in Switzerland, others may be located in any country worldwide. If a recipient is located in a country without adequate statutory data protection, we contractually oblige the recipient to comply with data protection (for this purpose, we use the revised Standard Contractual Clauses of the European Commission, which you can access here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?), unless the recipient is subject to a legally recognized set of rules to ensure data protection and we cannot rely on an exemption. An exemption may apply, for example, in the case of legal proceedings abroad, but also in cases of overriding public interest or if the performance of a contract requires such disclosure, if you have consented, or if the data has been made generally available by you and you have not objected to the processing.
Your data, which includes personal data, will only be processed and stored for as long as is necessary to fulfill our contractual and legal obligations or for the purposes otherwise pursued with the processing, i.e., for the duration of the entire business relationship and beyond that in accordance with statutory retention and documentation obligations. It is possible that personal data will be retained for the period during which claims can be asserted against our Company and insofar as we are otherwise legally obliged to do so or if legitimate business interests require this (e.g., for evidence and documentation purposes). As soon as your personal data is no longer required for the aforementioned purposes, it will be deleted or anonymized as far as possible.
We have taken appropriate technical and organizational security measures to protect your personal data against unauthorized access and misuse. We cannot guarantee the security of data transmission on the internet. In particular, when transmitting data by email, there is a certain risk of access by third parties.
In accordance with applicable law, you have the right to access, rectification, and erasure of your personal data, the right to restriction of processing or to object to our data processing, in particular for purposes of direct marketing, profiling for purposes of direct marketing, and other legitimate interests in processing, as well as the right to receive certain personal data for transfer to another controller (data portability). However, please note that we reserve the right to enforce statutory restrictions on our part, for example if we are obliged to retain or process certain data, have an overriding interest (insofar as we may rely on such interests), or need the data to assert claims. We have already informed you of the possibility to object/withdraw consent at any time. Please further note that the exercise of these rights may conflict with your contractual obligations and this may result in consequences such as premature contract termination and may involve costs. If this is the case, we will inform you in advance unless this has already been contractually agreed. In general, exercising these rights requires that you provide proof of your identity (e.g., by a copy of ID documents where your identity is not otherwise apparent or can be verified in another way). To assert these rights, please contact us via the details provided above. Furthermore, every data subject has the right to enforce their rights in court or to lodge a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/en).
We may partially process your personal data automatically to evaluate certain personal aspects (profiling). In particular, profiling allows us to better inform and advise you about products that may be relevant to you. For this purpose, we may use evaluation tools that enable us to communicate with you and advertise to you as needed, including market and opinion research.
We may amend this Privacy Policy at any time without prior notice. The current version published on our website applies. If the Privacy Policy is part of an agreement with you, we will notify you of the change by email or other appropriate means in the event of an update.
September, 2023
Over 30 years of experience in the financial industry. Following her initial training, she moved directly into private banking. In 1998, she joined a foreign bank in Zurich. In 2006, she assumed leadership of the Private Banking Germany team with the rank of Vice Director, followed by a promotion in 2008 to Deputy Director and Deputy Head of Private Banking Germany. In 2009, she founded PRIVUS.
During the 1990s, alongside her professional career, she successfully completed her studies as a Business Economist (Dipl. Betriebswirtschafterin HF) as well as a postgraduate diploma in leadership.
In her private life, Petra Glettig-Tröndle enjoys spending time outdoors—whether travelling to distant countries, going on mountain tours, or tending to her old-town garden. She also enjoys staying active through ballroom dancing (Latin & Standard). A passionate cook, she loves to spoil her guests at the highest level.
